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Our Dare to Dip campaign for Nivea used live activations to create compelling content which was promoted through multiple Facebook activations.
The Seattle Globalist
The "White is purity" ad was pulled after a social media outcry. But it wasn't the first time Nivea was called out for insensitive advertising.
The post was branded racially offensive and was widely adopted by alt-right social media accounts.
Serious question: What were they thinking?
Nivea was forced to delete the ad following an uproar from critics on social media accusing the company of racism.
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It will be hard for me, personally, to forget the dumbest advertisement ever released, second only to the one where Kendall Jenner solves police brutality with a can of soda, but Nivea certainly hopes I will.
It seems as though marketing and advertising departments nowadays don’t quite think things through and apparently don’t have people to say, “Hey ... maybe this isn’t such a good idea?” First it was Pepsi, and now it’s German skin-care company Nivea.
Federal Trade Commission
As part of its ongoing efforts to protect consumers from over-hyped advertising claims, the Federal Trade Commission reached a settlement requiring Nivea skin cream maker Beiersdorf, Inc.
Nivea has apologized after running an ad that was branded as racist and insensitive.
The Daily Dot
Because nothing can be more fun.
New York Post
Nivea pulled a “White Is Purity” deodorant ad after critics blasted the German skin care company for promoting white supremacy, according to reports on Wednesday. The ad appeared on Fac…
The Washington Times
German skincare brand Nivea is apologizing for an advertisement declaring “white is purity” after social media users complained it was racist.